A Quick Guide to Ameyoko Market, Tokyo

I last visited Tokyo back in 2015, and the post I wrote on the Ameyoko Market is comfortably the all-time most popular post I’ve written since starting this blog! I recently visited again (January 2018), this time with husband in tow, and thought I’d re-visit it on the blog again, too 🙂

Where is it?
First up, a clearer map. It can get a little confusing around the area it’s located, so hopefully this makes it a bit easier to navigate than my last map! I’ve marked below where I took the photo above, standing at that Y-shaped intersection where the road diverges into two. Those are your two main shopping streets, with others intersecting and cutting across them.

How do you get there?
Via subway – it’ll depend where you’re coming from, and you can use this nifty map to work it out, but the closest stations are Ueno-Hirokoji on the Ginza line, and Ueno-Okachimachi (literally across the road) on the Oedo line.

 

What should I shop for?
As I said in my previous post, everything from dried fish to nail polish. But there actually are a few things that are more popular:
– Golf gear: there are more than a dozen multi-level golf shops, selling clothes, shoes, clubs, bags, and even lessons.
Athletic wear and shoes: they’re an active bunch, so probably no surprise that you can find a lot of stores selling training gear (gym shoes, clothes, etc).
– Fish: fresh fish and dried fish, they’ve got it all. If you’re looking at taking some of the packaged, dried stuff home, best check if you’re actually allowed to take it through customs before you stock up!
– Packaged snacks: there are a couple of mega-stores absolutely full of snack foods. Chips chocolate and crackers and lollies in flavours you never imagined could exist.

Do you barter?
Honestly, I didn’t bother, for a few reasons:
a) The prices are already very reasonable.
b) Language barrier.
c) The Japanese are just so damn polite and likeable that I didn’t want to rip them off!

 

When is the best time to go?
Around 12pm is a good time to go – most of the stores should be open by then, but it’s not so hectic yet that you can’t walk around comfortably. Most casual eateries are already open and the restaurants are still getting ready for the lunch rush which is good, because you’ll want to have eat there.

What should I eat?
A sashimi bowl. I managed to find the same place I ate at last time I visited, and it’s still just as cheap and just as delicious! My bowl of fresh tuna, fatty tuna and salmon on sushi rice cost about AUD$10.00, and it was the best. You can’t beat fresh fish! If raw fish isn’t your jam, they cook up gyoza and tempura, too. Next door is an Osaka-style takoyaki stand if you fancy something a bit different. And then head back for a matcha soft serve.

Normally I’d say anywhere at the market is good for eating, but there are actually some really touristy places here I’d highly recommend steering clear of. General rule of thumb is if you walk past and someone walks after you waving a menu in your face and telling you that you must try their blah blah blah, don’t bother. If the food is good, they won’t chase you down to eat there!

How do I pay for stuff?
It’s a market – cash is king. If you’ve forgotten to bring some with you, just look for the green and blue Family Mart sign (they’re on every second corner), which should have an ATM inside.

 

When I’m done shopping, what else is there to do?
Head up to the Ueno Imperial Grant Park to walk off all that sashimi – it’s a short walk away, and the grounds are gorgeous. There are several pagodas and shrines on the grounds, museums, and even a zoo. And, if you time it right, cherry blossom trees!

Eat & shop here: Ameyoko Market, Tokyo

Ameyoko Market and shopping street
Wedged in between JR Okachimachi Station or JR Ueno Station (see below)

*** EDIT: Since writing this post I’ve visited again and written up a guide to the market – click on through to keep reading! ***

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I re-visited Chicago’s Christkindl Christmas Market last week; this week I’m crossing the globe and heading back to Tokyo for a very different kind of market…

The Ameyoko Market is essentially a mammoth maze of streets that are home to 500-odd stalls, selling everything from dried fish to nail polish. It was originally opened as a black market post-war, but it’s visited by what seemed like everyone in the city now.

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Crazy busy with an absolutely electric atmosphere, it was a really fun place to explore. Everyone seemed to be enjoying themselves, despite the fact that most of the streets were full of shoulder-to-shoulder pedestrian traffic. Heaps of delicious food stops on the way through, with a lot of the younger vendors having a bit of fun trying to convince obvious foreigners to stop and enjoy a meal with them in their limited English. As I keep saying, food is the great connector of people all over the world 🙂

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I got lucky and stumbled on a sushi house that had a massive line out the front, which to me screams “GREAT FOOD!”

I joined the line, pointed to the picture that had the bowl of what I guessed was a whole lot of tuna on it, and followed the waitress to a bench seat in a crammed, steamy little “kitchen”…

10 minutes or so later, this bowl of heaven was ceremoniously plonked in front of me. The most incredible, fresh, soft tuna I’ve ever had. Fatty tuna, minced tuna, belly tuna, it was all there, and it was all so melt-in-your-mouth soft you barely had to chew it. All laid on top of a generous serving of rice, it was the perfect lunch to fuel up for the rest of the afternoon exploring. Don’t be scared of the long lines at these markets – long lines = good food!

 

Winding my way around the market, I came across another line an hour later – taiyaki! Custard filled, fish shaped waffles. Yes please!

Again, I joined the line, pointed to the picture, and got my steaming hot custard sea creature. Easy to see what all the fuss is about – these things are unreal! Creamy smooth vanilla custard inside a golden crisp waffle, perfect hand held market food.

 

As for shopping, everything did have marked prices, so bartering didn’t seem to be encouraged or accepted at all. That said, the prices were all pretty reasonable; I certainly had no need to barter for anything I was looking at.

It was pretty easy to get to and find, only a short train ride away from my accommodation in Shinjuku, and well and truly worth a visit!

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